Content is truly termed as “The King”.
‘Content marketers always say that with our clients we want to build close, trusting relationships’. But how many of our respected personal relationships are marked by a lack of feeling? The best way to create those genuinely meaningful relationships we all want to have with our clients is to concentrate on making stories more personally resonant, situationally important, and emotionally intelligent. Greater empathy is the real key to every goal – we have (as content marketers, and as people).