DWMcourse

Digital Marketing Strategy Bundle: 6 practical courses in 1!

Do you want to grow your business online? Do you need to get complete knowledge of digital marketing strategy to increase traffic, conversion, and sales? This is a complete course “Digital Marketing Strategy Bundle: 6 practical courses in 1” for you to master digital marketing.

This Bundle of 6-in-1 practical digital marketing courses includes:

       1. DIGITAL MARKETING STRATEGY. How to grow your business with digital marketing?

Strategical 7 questions to answer to build a successful online presence: Mission, Vision, Product, Target Audience, Competitors, Traffic Sources, Metrics, and Optimization. Media Planning and Budgeting.

You will be able to:

  • Build a Digital Marketing Strategy for your project for the next 2022 year
  • Understand the fundamental principles of internet marketing
  • Make competitive analysis
  • Work with analytics tools
  • Draw a portrait of a target audience
  • Find effective traffic tools for your niche
  • Make a media plan and budget
  • Find the right online marketing tools to increase sales
    2. CONTENT MARKETING STRATEGY. How to create content that sells!

What content to create, where to publish and how to promote it? Content Marketing for B2B. How to create a Content Plan?

You will be able to:

  • Create a content marketing strategy
  • Find a target audience and create relevant content for it
  • Form a content plan
  • Create popular content that sells
  • Get more subscribers and loyal customers by using engaging content
  • Optimize content for good search engine visibility
  • Master popular analysis services
  • Search for popular keywords
    3. SEARCH ENGINE OPTIMISATION. How to gain organic traffic from search engines?

Basic SEO tools. Web-site and content. Internal and external SEO.

You will be able to:

  • Build a strategy for promoting your website in search engines
  • Analyze traffic
  • Work with analytical tools
  • Choose effective keywords
  • Build links
    4. SOCIAL MEDIA MARKETING STRATEGY. How to grow your business with SMM?

Social Media Analysis. Metrics to Measure. Content creation and promotion. Social media reputation management. Build a social media promotion strategy for your project

You will be able to:

  • Conduct an SMM competitive analysis
  • Use SMM analytic tools
  • Compose a portrait of your target audience of your social media users
  • Track sales using social media
  • Make a Social Media content plan
  • Promote content on Social Media
  • Work with influencers, communities for content seeding
  • Perform social media reputation management
  • Work with reviews and deal with negativity on social media
    5. GOOGLE ANALYTICS. How to improve your Marketing?

Performance indicators of attraction and conversion. Google Analytics and GTM set-up. E-commerce analytics set-up.

You will be able to:

  • Make decisions based on data
  • Work with Google Analytics
  • Combine your Google Analytics and Google Ads accounts
  • Customize goals and events
  • Understand reach, conversion, and transactional analytics metrics
  • Work with e-commerce modules
  • Set up data transfers for advertising costs
  • Create and understand automatic custom reports
  • Configure custom alerts
  • Customize segments
  • Customize filters
  • Set up calculated indicators
    6. EMAIL MARKETING: an Effective Tool to Generate More Sales!

Reasons why customers subscribe to emails. Types of emails. Anatomy of an email letter. Database segmentation. Email campaign analysis. Personal data protection and Privacy Policy (GDPR). Chatbots

You will be able to:

  • Build Customer Database
  • Segment Database
  • Design the first email with SendPulse
  • Design the first subscription form with SendPulse
  • Avoid emails going into spam
  • Measure email marketing performance
  • Work with Google Postmaster
  • Tag links with URL Builder
  • Shorten links with Bit. ly

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